Prof.  Michael Porter

Developing a resourceful strategy is a key to effective implementation.  Focusing on the appropriate strategy for the corporate operations and the field operations requires different approaches.

The corporate staff is motivated by security and safety, whereas, the field is motived by opportunity and results. Fundamentally and unconsciously these values are opposed and are masked in language.  Ultimately all corporate staff has no security or safety if the needs of the field aren't achieved.


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